Our next collection–and this is just daywear–is the first completely in-house collection we have put together and I’m really proud of that. When I decided I wanted to try clothing design and make that part of my professional identity in 2008, I think I had a really big vision that has since become more focused and defined with the help of a new mentor. Over the years and throughout the process, a real narrative has been created from collection to collection about this woman who has a real grip on her potential, and the story of how she grows up.
Goals for our Fall/Winter 2012 Collection
♥ Each look priced between $100-200
♥ Use funds from the Make it Pretty Subscription Club to finance ethical overseas manufacturing
♥ Get this range in a local boutique
For the Fall/Winter 2012 collection, we find Eloise at fifteen years old, still living at the Plaza Hotel with Nanny, her dog Weeny, and a disastrous bedroom while her parents travel around the world on business trips or vacations. She is experimenting with eyeliner and lipstick–all testers which she nicks from the counters at Sak’s–and is basically an all-around ungrateful and sulky teenager. Don’t worry, she will grow up to be a positive and normal contributing member of society, but she hasn’t really been raised right so she’s still pretty naughty.
She’s not a bad girl. She’s not in trouble with boys and she’s maintaining her grades. But she really needs to have some privileges taken away until she can shape up and fix her attitude.
So this collection of daywear–five looks for Fall/Winter 2012–is inspired by that. What would this girl wear? She’s got some great clothes, and a strong personality, and she feels great about how she looks. So I’m trying to make that.