I’ve been at inbox zero for over two weeks now. Have I crossed the threshold into email transcendence?

Posted on 28. Aug, 2012 by in at the office

Chasing inbox zero has been the bane of my daily routine for YEARS. My email load has gone up and down over the last five years doing Princess Lasertron, but whether it’s a busy time or a slow time I’ve never felt like I had control over my inbox. I never felt fully good about how I was communicating–I either felt terrible knowing how many people I owed responses to, or I felt anxious worrying about the next wave of replies to come in. I think it’s absolutely true that I missed out on sales or great media relationships because I just didn’t reply to an email in time.

In my case, I receive about 200 emails each day, 60-70 of which require a response. In the last two weeks or so I’ve consistently kept my emails under control. It helped to see the way I handle email as a bad habit to be reformed.

First I identified the bad habits I had fallen into when it came to managing my email:

  • Waiting until I have a block of time to answer all of my email at once (time that will never come)
  • Taking too much time to write the perfect responses (recipients don’t care)
  • And I also struggled with inbox disorganization, and too many deal site/facebook notifications/spammy emails I never intended to even open.

Here are the steps I took to get to inbox zero:

  1. First, I freely admit, I cheated. I started with an inbox of about 160 and dictated email responses to my assistant who typed them out and sent them after I proofread. This is not a practice I condone full-time, and it’s not a habit I’m getting into at all. I just needed this boost to take care of some of the emails that needed longer responses and had been fermenting in my inbox for weeks. Get a friend to help you with this, or a spouse, or a brother, or SOMEONE. It helps so much to have a neutral party filter your responses into a well-written email with just the facts, ma’am.
  2. After my assistant helped me pare down the doozies of the bunch, I answered all the rest as quickly as possible one night. I went to Old Chicago which has the best late-night happy hour, ordered a pizza and a beer, and did nothing but respond to emails for about four hours. No talking. No twitter. Just answer and enjoy snacks. Here are the rules I stuck to:
    1. Whenever you can, answer with one-sentence or 140-character responses. This applies to close friends and family members especially.
    2. Delete Facebook notifications after a quick glance. Don’t click away into Facebook to leave a comment like “haha” or “I agree.” This is a time suck.
    3. Mark deal e-mails as spam because they are cluttering your workspace. In Gmail, you can go back and look at them later in your spam folder if you really need to. Don’t continue to waste time opening them or taking the time to delete them.
    4. Reply in your own voice, as you would normally talk, as if the sender had called you on the phone. This keeps emails friendly and prevents you from writing a novel.
  3. I’ve started calling people who need long responses. When I get them on the phone, I don’t open with small talk–I just say “I wanted to call you real quick about that email” and keep it under five minutes.
  4. I have my husband drive when we go out places, and I use the time in the passenger seat to send easy replies.
  5. I use “canned responses” in Google Labs to write form letters to reply to common emails I get. If you aren’t already, use the canned responses as the outline of an email you can tailor to each individual recipient.
  6. I feel less guilty about deleting impersonal emails that don’t necessitate a response.
  7. Above all, I remember how awesome it feels to end the day with an empty inbox. When an email comes in, I think about my response as I continue to work, then reply quickly and succinctly and forget about it.

As an addendum, I want to share tips about how to receive a quick reply.

  1. If it’s a short question and the recipient is active on Twitter, send a tweet first. They’re easy to respond to quickly without interrupting work flow. (I don’t feel the same way about Facebook messages, however. That’s something I’d be interested to hear your thoughts on in the comments.)
  2. If you can, ask the full question in the subject line.
  3. Avoid writing long walls of text in emails, get to the point.
  4. If you don’t need a response right away, close the email with “response not urgent” or “response not needed.”
  5. Don’t say “I was wondering if,” or “Do you think that you could possibly…” or “Would you be able to get a chance to…” Instead, just ask the question and close with an appreciative sentence or phrase. It can be scary to be so frank, but I think it’s good to be that way in life in general.
  6. Finally, be assured that people appreciate thoughtful emails. There is a need for brevity in professional correspondence, but when sending a compliment or a friendly letter, by all means say what you mean to say. In this post I’m mostly talking about business correspondence, but I love to write a long letter every once in a while.

Re-reading this post, I sound like I’m floundering in the waves of email hell, but answering them quickly and succinctly without overthinking has left me so much more time to do things I like, things that make money, and things with my family, which is my entire goal. If you’ve seen the idiotic tweets I’ve been making or reading me going on and on about Law and Order, you know I’ve been enjoying a little extra free time.

So this is going to be one of those slapped-together posts because I just want to get this all written out tonight before I go to bed. This is the kind of piece that I would normally spend 3-5 hours working on because I want it to be retweeted and shared and discussed, but I’m letting go of those needs and breaking my over-editing habit and it feels SO GOOD to let go of the anxiety.

xx

  • Tally

    As a chronic over-editor and over-writer myself, thanks for these tips.

    One of my worst habits with email is marking something as “unread” or trying to “label” it so I remember to get to it later…and then I never do. Rather than need all those labels, I’m trying to deal with each email as it comes in, then either delete or file into project folders to keep the reference, but not the inbox clutter.

  • Brittan

    I can’t imagine being at zero. I have three separate email accounts — my personal email, work email and spam/list-serv/signing up for stuff email. This helps immensely because I can prioritize my time by not even opening the other two when I need to focus on work. That said, my work email is rarely below 50, on the best days maybe around 35. I’m definitely guilty of some of the bad habits you mentioned, but I also think I’m just stretched beyond my bandwidth. It’s an awful feeling to not be able to keep up or give as much as I’d like to to my job because of the sheer volume. It would make me so happy to get through my entire inbox in one day.

  • Amanda

    Great post. I also use inbox zero but operate a little differently. I set aside 10-15 minutes at a time to go through my emails. If it takes longer than 2 minutes for me to respond, then I put into one of 4 folders; Action, Archive, Someday Maybe, Waiting. Action essentially becomes my “to do” list, Archive are emails that I might need to reference again and I don’t feel comfortable deleting, Someday Maybe are things I would like to get to if I have down time (articles, blogs, random things of interest, etc) and Waiting is the folder that holds items that require input/approval from someone else.

  • http://twitter.com/ecustomcards Erin Human

    Thanks for this! Running a business, having a smartphone, and having little kids is my perfect storm for getting lost in email hell. I really need to follow some of your tips to get things under control.

  • Donna

    Just a note about #5 in the second part: this depends. I work in a place where some take offense if you don’t sound like you really need their help with a little bit of schmooze. If you ask a direct question they think you are cold and rude and others want you to come straight to the point. Sometimes you have to know who you’re talking to and how to talk to them if you want something quickly.

    • http://about.me/meganhunt Megan Hunt

      Sometimes you gotta know when to butter them up, yes, but I generally think email small talk is disrespectful of others time. Better to say, “Can you send me a copy of my invoice please? Btw, great seeing you Tuesday.” than “it was just fabulous running into you the other day. How cute is that bag you were carrying? I have been looking for something similar but I’ve only looked at target so far…” yadda yadda…I often find people feel the need to say stuff like this to be friendly but it wastes all of our time.

  • Haley Yaple

    Hmmm doesn’t marking emails as spam mean Gmail might flag the sender as spam for other users, too? I tend to think of the spam label as something serious, maybe I’m mistaken. You could always just archive them instead. Otherwise I think these tips are great!

    • http://about.me/meganhunt Megan Hunt

      gmail does use the information about what you mark as spam to filter spam for other users, but personally I think the likelihood of all emails for all users from The Gap or Gilt Groupe or ShopBob to be blocked is pretty low, so I do it anyway to save time. Once I mark one of those emails as spam once, I don’t get one again in my inbox.

      Another way to channel deal e-mails out that would take more time through Gmail is to set up a filter. I just didn’t want to take the time to set it up.

  • http://www.facebook.com/kate.bucci1 Kate Bucci

    I love this post! Really resonates with where I am with emails at work and home. I left my work inbox at 70 posts and I’ve just started a two-week break. When I get back I am totally going to think about my own bad habits and see if I can get to the magic zero.