Star on Top

Tonight I stayed home from the office and we put up our tree. Alice excitedly draped the garlands around the branches and hung the ornaments as I talked about where each one came from. And she’s been very vigilant all night about making sure the star doesn’t droop off the top bough–she checked several times before bed.

We ate dinner (Taco night thanks to Dave. I had a waffle with peanut butter.) on the coffee table next to the tree. During dinner, Alice was naughty. She threw a piece of apple. She’s never thrown anything before like that–it’s like she was just sort of testing us. She wanted to see what we would do.

We haven’t explained the idea of Santa yet to Alice, but she she talked a lot about him tonight. “Santa’s going to be so happy about this.” And “Santa’s going to find us really really fast.” And “Santa’s gonna be scared but it’s okay, he doesn’t have to fight a spider.” “All the spiders went back to their family. Don’t worry.” Sounds like at least three things I either don’t understand or never taught her that she seems to know all about.

Our weekend sale at Hello Holiday is going well–we’ve sold a lot of our denim and a lot of the inventory we’ve had in stock the longest, which is what I wanted. On Monday we’re planning to deep-discount all of our shoes that we’ve had in stock. It’ll be a nice “Businesswoman Special” for Cyber Monday. And the sale is still on of course, if you’re interested.

Today I recorded a news segment for KETV Channel 7 here in Omaha about Hello Holiday. It should be airing Sunday at 5:30pm and re-air again at 10pm, but I’m not sure about the second one. I talked about what we do and wrapped some boxes as I spoke, and they also filmed me printing some labels and photographing a dress for the site. The man who came to record me made sure to let me know several times that I am “just like a little boss,” and it was “so cute” that I owned a business, and that I was “doing fine for myself in the world.” Always very pleased to hear that all the men think I’m doing a good job. I could go on but I won’t now.

Taking tonight off was so nice.
The look on Alice’s face at that tree!
Santa will be very happy.

xx
meg

Comment View All


6 − = three

2 thoughts on “Star on Top”

  1. Kara says:

    I couldn’t get over those tweets yesterday about the interviewer…can’t wait to hear more of your thoughts on that!

    I always loved the ritual of decorating the tree when I was little and I still do. How exciting for Alice!


two + 5 =

Alice Elfie’s Day Off

Alice and I stayed home today so we could start making presents for our family. It's hard to find much time to be together and do any of that between getting off work and bedtime, so we both took a day off! We listened to the Mariah Carey holiday Pandora station all day and had personal pan pizzas delivered for lunch, and ate all the cookies we wanted from a cookie exchange we went to last weekend. Here's what we made, including links!

OOTD: Clothes to covet

Today Alice and I are staying home to work on all of our Christmas gifts together! With my new work schedule, there isn't a lot of time between work and bed to finish any meaningful projects together, so we both took the day off to make and wrap all of our gifts. One thing on my gift list is this outfit. If we don't sell out of my size before the holidays, I'll definitely be buying it from the store. Usually I just buy whatever I want as things come in or order extra for myself, but during the holidays I want to give all of our extra inventory a chance to sell at full price before I snatch it up.

Clark & Company: Young guns in the Omaha music spotlight

This summer was the first time I heard Clark & Company’s music. I was at a friend’s house for a big party and the place was buzzing with lively discussions between friends reuniting and new introductions being made. I heard Clark & Company in the background of all this fun, and it was the kind of sound that you at first think is coming through some speakers somewhere. Soon, singer Sophie Clark’s beautiful, soulful voice caught my ear, and I began paying more attention to the music than the conversation.

Starting a Storefront

So I've never worked clothing retail before. In college I worked at a record store for a while, but it was pretty much exactly like the movie High Fidelity and thus not a legit retail experience. As we were preparing to open our first retail location for the Hello Holiday offices, everyone who knows me kept saying stuff like, "Well, I hope you can handle retail." "I think you're gonna find that running a physical store is a lot different." "Well, I look forward to hearing how THAT goes." It's like when you're a parent and you say stuff like, "I'm planning on taking my kid to work most days," and other parents knowingly go, "Oh, YOU'LLLLLL see."

I opened a store. Here’s what it looks like.

On November 25th, right before Thanksgiving, Sarah and I opened Hello Holiday's first brick-and-mortar location. When we started Hello Holiday, we had no intention of opening a physical store, but one thing we are both good at is seeing opportunities when they arise and reacting to them quickly to take advantage of them. We had had some success with local pop-up shop events, and when a retail space came over in one of Omaha's coolest neighborhoods, we knew we had to take it. We're excited for the store because it'll give us the space we need to grow. The front is the retail showroom, the back will be our offices when we finish construction, and our growing online fulfillment operations take place out of the full basement. With this space, we'll also have the opportunity to carry more independent designers from all over the world and take more risks with designers that would be harder to sell online. When customers can feel the clothing, see the lining, feel the zipper, see how it looks on, they're more likely to feel that emotional connection to these designers. It's not just a connection to an object, to an item of clothing, but a connection to a maker--a designer--who may live thousands of miles away. It's someone we believe in and support, and we're exposing their work to hundreds of thousands of new supporters through our store--both online and now with this physical location.
View All