Thank you for your headband purchases.

A few weeks ago I asked for you to purchase a headband so I could use all of the proceeds to make a donation to the Breast Cancer Research Foundation. I sold seventeen headbands total for a donation of $680. Some of them I hand-delivered to local friends, and the rest I shipped out yesterday. I still have a few special orders left (a purple one, a lime one, and a red one) and I will do my best to get those sent by the end of the week.

Thank you so much. I was hoping to make $300 and we more than doubled that.

I made this donation because of your support in honor of Corazon Gonzaga DelMundo, my friend’s mother who tragically lost her battle with breast cancer last month. I was so blown away by your support for that goal. Thank you so much and if you ordered a headband, it is on its way to you now! I hope that you wear it knowing you are connected to millions of women who stand strong in support of each other. I am so happy to pass it on.

xx
meg

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+ 7 = nine


× nine = 45

Alice Elfie’s Day Off

Alice and I stayed home today so we could start making presents for our family. It's hard to find much time to be together and do any of that between getting off work and bedtime, so we both took a day off! We listened to the Mariah Carey holiday Pandora station all day and had personal pan pizzas delivered for lunch, and ate all the cookies we wanted from a cookie exchange we went to last weekend. Here's what we made, including links!

OOTD: Clothes to covet

Today Alice and I are staying home to work on all of our Christmas gifts together! With my new work schedule, there isn't a lot of time between work and bed to finish any meaningful projects together, so we both took the day off to make and wrap all of our gifts. One thing on my gift list is this outfit. If we don't sell out of my size before the holidays, I'll definitely be buying it from the store. Usually I just buy whatever I want as things come in or order extra for myself, but during the holidays I want to give all of our extra inventory a chance to sell at full price before I snatch it up.

Clark & Company: Young guns in the Omaha music spotlight

This summer was the first time I heard Clark & Company’s music. I was at a friend’s house for a big party and the place was buzzing with lively discussions between friends reuniting and new introductions being made. I heard Clark & Company in the background of all this fun, and it was the kind of sound that you at first think is coming through some speakers somewhere. Soon, singer Sophie Clark’s beautiful, soulful voice caught my ear, and I began paying more attention to the music than the conversation.

Starting a Storefront

So I've never worked clothing retail before. In college I worked at a record store for a while, but it was pretty much exactly like the movie High Fidelity and thus not a legit retail experience. As we were preparing to open our first retail location for the Hello Holiday offices, everyone who knows me kept saying stuff like, "Well, I hope you can handle retail." "I think you're gonna find that running a physical store is a lot different." "Well, I look forward to hearing how THAT goes." It's like when you're a parent and you say stuff like, "I'm planning on taking my kid to work most days," and other parents knowingly go, "Oh, YOU'LLLLLL see."

I opened a store. Here’s what it looks like.

On November 25th, right before Thanksgiving, Sarah and I opened Hello Holiday's first brick-and-mortar location. When we started Hello Holiday, we had no intention of opening a physical store, but one thing we are both good at is seeing opportunities when they arise and reacting to them quickly to take advantage of them. We had had some success with local pop-up shop events, and when a retail space came over in one of Omaha's coolest neighborhoods, we knew we had to take it. We're excited for the store because it'll give us the space we need to grow. The front is the retail showroom, the back will be our offices when we finish construction, and our growing online fulfillment operations take place out of the full basement. With this space, we'll also have the opportunity to carry more independent designers from all over the world and take more risks with designers that would be harder to sell online. When customers can feel the clothing, see the lining, feel the zipper, see how it looks on, they're more likely to feel that emotional connection to these designers. It's not just a connection to an object, to an item of clothing, but a connection to a maker--a designer--who may live thousands of miles away. It's someone we believe in and support, and we're exposing their work to hundreds of thousands of new supporters through our store--both online and now with this physical location.
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