January 26, 2013
I haven’t done hot rollers since I was in college, and I never really felt like I got the hang of it. When I was growing up, my mom always had a set ready to go in the cupboard next to the sink, and on special days she put my hair in curlers for me. On Thursday, I had the privilege of attending the Pipeline Organization’s Innovator of the Year Gala in Kansas City with the Omaha Chamber, and my hairdresser Rebecca set my hair perfectly for the occasion. I finally washed it out tonight and decided to try my hand at the same style. Success!
It was pretty easy…took a lot less time than curling my hair with a curling iron, which is typically my go-to dressed-up look. (Don’t we always straighten our hair when it’s curly, and curl it when it’s straight? It’s like the act of making effort in itself is what makes us look better to ourselves.)
I’ve been in the office all day alone–Sarah’s out of town on a well-deserved vacation–and I’ve been plenty busy. There’s an Icky Blossoms concert across the street at the Waiting Room, and I feel the vibrations of the music and laughter from downstairs at Krug Park. I’ve spent all dayÂ unboxing and checking tons of new inventory for Hello Holiday. When we get new things, I unwrap everything and make sure the quantities are correct and nothing is damaged. You’d be surprised by how much we have to return to the designers–maybe 30-40 percent. So it’s important that we check everything to avoid the return hassles with customers later.
I’m trying to think of something clever to do to promote our winter merchandise before we load up all the new spring stuff. I’d really like to see some of this old stuff go and we also need to increase our new customer acquisition rate. We have a ton of loyal repeat customers (maybe even you) and we need to get some exposure in other circles. Google Adwords and Facebook Ads are problematic because the cost to play is so high, and our competitors can easily outspend us into complete invisibility. So I’m looking to blogs–writers who like style, who like us, who get our mission of supporting emerging designers. We’ve got a few ads in the can for February, but I’d like to make even more relationships with people who can help promote us. If you’re a blogger or you have a favorite website that you think would be a good fit for Hello Holiday as an advertiser, let me know in the comments or email me at email@example.com about it.
I took these pictures on my phone in bad light and edited them with Afterglow.