Every day we take outfit photos in our office. Usually we model new clothing ourselves, but we like to have other models come in too so we can show lots of different body types and styles in our clothing. We invite friends to come over, ask them to choose their favorite pieces, and create their own outfits with our inventory. It’s a little bit like contracting a stylist, but we’d rather show how normal everyday women would wear our clothes rather than an expert. Most recently our friend Aubrey Savage, a local drag performer, came in to model some of her favorite dresses–we’ll be posting those photos on Twitter and Instagram over the next week while we’re in Vegas for our next market trip.
Alice also loves to pose for outfit photos. She pretty much gets how it works at this point. Stand, pose, cheese endlessly.
Working in the fashion and style industry, I try (but sometimes fail) to be very aware of the unrealistic pressures and expectations Big Beauty creates. To develop a career I love while being conscious of the conversation about beauty standards, I think it’s important to question and approach the question of “what’s normal” from lots of different angles. Including “everyday women,” women of color, trans- and non-cis-gendered women has helped open my eyes a lot to the relationships we have with our bodies. For my part, trying to just be aware of the materialism of this industry, modeling diversity and not taking ourselves too seriously in a business that can be so pretentious is one of the most important things to me as I raise my daughter. Watching Alice dress herself every day and seeing what she decides is one of the best parts of my day, and I hope she will always feel as confident about her choices as she did today when she picked out a dinosaur t-shirt, sweater pants, and a pair of rain boots.