Gettin in the Advertising Game: Princess Lasertron + You = <3
April 2, 2013
I’ve been buying ads on Passionfruit Ads for Hello Holiday since we launched, and I really think it’s cool how the founder, Jason, built a platform for bloggers to accept advertising that’s both easy and well-designed. For what it’s worth, he’s also an amazing customer service representative and I’ve enjoyed many a friendly convo with him for no reason at all.
So I decided to try using Passionfruit Ads as a blogger rather than just as an advertiser, and so far I really like it. Omaha-based wedding consultancy Signature Ceremonies already went in on a large ad, and I’m going to fuss with the code on the sidebar tonight to get all of them to line up and look a lot more pleasing. (I’m also messing with my blog header again, on that subject.)
With prices ranging from the cost of a case of Diet Coke (literally) up to $60 including a featured post, I’m going to use the proceeds from all of my ads to fund the extended trip I want to take with Alice to Berlin. If you’d like to promote your small business, blog, project, or just put something up to be weird or whatever, that’s cool–I’ll approve the ads that I feel are relevant to my interests and then they’ll each go up automatically. I explain more about these details on the sponsorship page.
I know ads are a hot-button issue for a lot of blog readers. I’ve read tons of forum posts and endless comment threads debating the ethics of accepting money from advertisers, how content goes downhill, how bloggers become “shills” for anyone that will throw them a buck…to that I say, whatever. I haven’t run ads on my site for a few years now, and when I found the Passionfruit app I got excited about the potential it represented for me. I’m excited to have an incredibly easy way to offer more visibility for small businesses and I’m excited to put the money toward a major travel goal I’ve had my entire adult life. I also can’t ignore how social media has changed the landscape for advertising–sidebar ads aren’t necessarily the best way to gain traction for a new brand anymore, but forming relationships with bloggers who can promote you through their networks on Twitter, Pinterest, Facebook, Vine, Instagram, etc. etc. etc., is where the value really is. For those brands I really love and want to support, that’s something I’m happy to do. I’m a member of the handmade/small biz community too and I think advertising is important for the development of small business. Whether that’s “ethical” or not isn’t the conversation to be having. The dialogue I have inside my head when I have an advertising opportunity is “Is this a good business?” “Do I believe in their mission and want to help them with their growth?” If so, then of course it’s ethical.
I’ll always do my best as a writer and keep sharing things about my family, my work, my bouquets and clients, and my community, and once in a while there might be a sponsored post in there. Whether you like or dislike my content, it’s not going to change–I’ll just keep being my likable/dislikable self.
Also the photos had nothing to do with ads, I just wanted to add something pretty to break up the potentially boring content of this post.