Gettin in the Advertising Game: Princess Lasertron + You = <3

I’ve been buying ads on Passionfruit Ads for Hello Holiday since we launched, and I really think it’s cool how the founder, Jason, built a platform for bloggers to accept advertising that’s both easy and well-designed. For what it’s worth, he’s also an amazing customer service representative and I’ve enjoyed many a friendly convo with him for no reason at all.

So I decided to try using Passionfruit Ads as a blogger rather than just as an advertiser, and so far I really like it. Omaha-based wedding consultancy Signature Ceremonies already went in on a large ad, and I’m going to fuss with the code on the sidebar tonight to get all of them to line up and look a lot more pleasing. (I’m also messing with my blog header again, on that subject.)

With prices ranging from the cost of a case of Diet Coke (literally) up to $60 including a featured post, I’m going to use the proceeds from all of my ads to fund the extended trip I want to take with Alice to Berlin. If you’d like to promote your small business, blog, project, or just put something up to be weird or whatever, that’s cool–I’ll approve the ads that I feel are relevant to my interests and then they’ll each go up automatically. I explain more about these details on the sponsorship page.

I know ads are a hot-button issue for a lot of blog readers. I’ve read tons of forum posts and endless comment threads debating the ethics of accepting money from advertisers, how content goes downhill, how bloggers become “shills” for anyone that will throw them a buck…to that I say, whatever. I haven’t run ads on my site for a few years now, and when I found the Passionfruit app I got excited about the potential it represented for me. I’m excited to have an incredibly easy way to offer more visibility for small businesses and I’m excited to put the money toward a major travel goal I’ve had my entire adult life. I also can’t ignore how social media has changed the landscape for advertising–sidebar ads aren’t necessarily the best way to gain traction for a new brand anymore, but forming relationships with bloggers who can promote you through their networks on Twitter, Pinterest, Facebook, Vine, Instagram, etc. etc. etc., is where the value really is. For those brands I really love and want to support, that’s something I’m happy to do. I’m a member of the handmade/small biz community too and I think advertising is important for the development of small business. Whether that’s “ethical” or not isn’t the conversation to be having. The dialogue I have inside my head when I have an advertising opportunity is “Is this a good business?” “Do I believe in their mission and want to help them with their growth?” If so, then of course it’s ethical.

I’ll always do my best as a writer and keep sharing things about my family, my work, my bouquets and clients, and my community, and once in a while there might be a sponsored post in there. Whether you like or dislike my content, it’s not going to change–I’ll just keep being my likable/dislikable self. :)

Also the photos had nothing to do with ads, I just wanted to add something pretty to break up the potentially boring content of this post.

Dress: She’s my Sunshine Shift Dress; Shoes: Seychelles Ampersand Heels; all from Hello Holiday

xx
meg

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3 thoughts on “Gettin in the Advertising Game: Princess Lasertron + You = <3”

  1. Meg, I never buy sidebar ads for my business. Ever. But love the idea of supporting your dream to live abroad, so I immediately clicked “YES!” I hope you’ll be sending postcards from Berlin soon.

  2. mbhunt says:

    That’s a Yacht Club Party dress if I ever saw one!!!

  3. Berliiinnnnn. Maybe I will actually move there (we are supposed to be flying out sometimes in the next few days for an interview/visit) and then we can hang out in Berlin. Internet win.


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Alice Elfie’s Day Off

Alice and I stayed home today so we could start making presents for our family. It's hard to find much time to be together and do any of that between getting off work and bedtime, so we both took a day off! We listened to the Mariah Carey holiday Pandora station all day and had personal pan pizzas delivered for lunch, and ate all the cookies we wanted from a cookie exchange we went to last weekend. Here's what we made, including links!

OOTD: Clothes to covet

Today Alice and I are staying home to work on all of our Christmas gifts together! With my new work schedule, there isn't a lot of time between work and bed to finish any meaningful projects together, so we both took the day off to make and wrap all of our gifts. One thing on my gift list is this outfit. If we don't sell out of my size before the holidays, I'll definitely be buying it from the store. Usually I just buy whatever I want as things come in or order extra for myself, but during the holidays I want to give all of our extra inventory a chance to sell at full price before I snatch it up.

Clark & Company: Young guns in the Omaha music spotlight

This summer was the first time I heard Clark & Company’s music. I was at a friend’s house for a big party and the place was buzzing with lively discussions between friends reuniting and new introductions being made. I heard Clark & Company in the background of all this fun, and it was the kind of sound that you at first think is coming through some speakers somewhere. Soon, singer Sophie Clark’s beautiful, soulful voice caught my ear, and I began paying more attention to the music than the conversation.

Starting a Storefront

So I've never worked clothing retail before. In college I worked at a record store for a while, but it was pretty much exactly like the movie High Fidelity and thus not a legit retail experience. As we were preparing to open our first retail location for the Hello Holiday offices, everyone who knows me kept saying stuff like, "Well, I hope you can handle retail." "I think you're gonna find that running a physical store is a lot different." "Well, I look forward to hearing how THAT goes." It's like when you're a parent and you say stuff like, "I'm planning on taking my kid to work most days," and other parents knowingly go, "Oh, YOU'LLLLLL see."

I opened a store. Here’s what it looks like.

On November 25th, right before Thanksgiving, Sarah and I opened Hello Holiday's first brick-and-mortar location. When we started Hello Holiday, we had no intention of opening a physical store, but one thing we are both good at is seeing opportunities when they arise and reacting to them quickly to take advantage of them. We had had some success with local pop-up shop events, and when a retail space came over in one of Omaha's coolest neighborhoods, we knew we had to take it. We're excited for the store because it'll give us the space we need to grow. The front is the retail showroom, the back will be our offices when we finish construction, and our growing online fulfillment operations take place out of the full basement. With this space, we'll also have the opportunity to carry more independent designers from all over the world and take more risks with designers that would be harder to sell online. When customers can feel the clothing, see the lining, feel the zipper, see how it looks on, they're more likely to feel that emotional connection to these designers. It's not just a connection to an object, to an item of clothing, but a connection to a maker--a designer--who may live thousands of miles away. It's someone we believe in and support, and we're exposing their work to hundreds of thousands of new supporters through our store--both online and now with this physical location.
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