Barbara Soderlin, a reporter for the Omaha-World Herald, recently contacted me for some comment about local companies advertising with bloggers in Omaha and we ended up having a really rich discussion about the changing landscape of online advertising in an age of social media. She had seen me post on Facebook about the decline of blogs as the epicenter of reader engagement in favor of other platforms that ask a little less of its users.
I used to think that retailers that didn't carry plus sizes were deliberately excluding a huge segment of the market, but as a small retailer that is trying hard to offer those sizes to our customers, we've learned so much about the extended sizing landscape in ready-to-wear fashion.
I got a very exciting email a several weeks ago from Shonna Dorsey, the cofounder and executive director of Interface School, a huge up-and-coming web school with the goal of helping people build knowledge and skills in tech and increase the base of hirable talent for startups and small businesses in the Midwest. (That was a long sentence. I hate it when I do that.) Shonna asked me if I would be willing to design and host a class about blogging for beginners, and I am so excited to have the opportunity to do just that next week!
This summer instead of having our 4-year-old Alice go to her school’s summer program, Dave and I decided to get a nanny. Her name is Kylie and she’s been WONDERFUL over the past two months! I really wish we could keep her all year and just have Alice in this hybrid coparenting-learning-field tripping-coming to the office situation, but I’m not sure I’m up for all the coordination it would take. I’m definitely considering it because I’ve never seen Alice so engaged and happy–she plays all day, does art and science camps and activities all over town, and gets lots of time outside, which leads to nice early bedtimes. Smile. I love having her at work after 4 every day and all day on Fridays.
I’ve always said that the reason I work for myself is for freedom, not for money. In the last ten years I founded three businesses, each of them allowing me the flexibility to work on the projects that meant most to me as well as have a fulfilling personal life. When I flounder, the motivation…