goals for my next collection: fall/winter 2012

Posted on 26. Jan, 2012 by Princess Lasertron.

Our next collection–and this is just daywear–is the first completely in-house collection we have put together and I’m really proud of that. When I decided I wanted to try clothing design and make that part of my professional identity in 2008, I think I had a really big vision that has since become more focused and defined with the help of a new mentor. Over the years and throughout the process, a real narrative has been created from collection to collection about this woman who has a real grip on her potential, and the story of how she grows up.

Goals for our Fall/Winter 2012 Collection

♥ Each look priced between $100-200
♥ Use funds from the Make it Pretty Subscription Club to finance ethical overseas manufacturing
♥ Get this range in a local boutique

For the Fall/Winter 2012 collection, we find Eloise at fifteen years old, still living at the Plaza Hotel with Nanny, her dog Weeny, and a disastrous bedroom while her parents travel around the world on business trips or vacations. She is experimenting with eyeliner and lipstick–all testers which she nicks from the counters at Sak’s–and is basically an all-around ungrateful and sulky teenager. Don’t worry, she will grow up to be a positive and normal contributing member of society, but she hasn’t really been raised right so she’s still pretty naughty.

She’s not a bad girl. She’s not in trouble with boys and she’s maintaining her grades. But she really needs to have some privileges taken away until she can shape up and fix her attitude.

So this collection of daywear–five looks for Fall/Winter 2012–is inspired by that. What would this girl wear? She’s got some great clothes, and a strong personality, and she feels great about how she looks. So I’m trying to make that.

xo
meg

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day to night in kansas city: fash flood x lasertron

Posted on 14. Nov, 2011 by Princess Lasertron.

Here’s another post brought to you by my friend Sarah Lorsung Tvrdik of Fash Flood where she shares style inspiration, hair and makeup tutorials, and images from her fantastically beautiful life. She agreed to unleash her styling expertise on some of her favorite pieces from our 2011 dress collection. Last month she showed how to style our Nicole Dress for a formal event, and this time around she is sharing how to create a more casual look with the same dress. Remember that you can order each of our dresses in your own favorite color!

Hello Lasertron readers! I’m back again wearing the Nicole dress for an easy day-to-night look.

I recently wore this dress for a day trip to Kansas City, Missouri for my second wedding anniversary. Have you ever had one of those trips when you weren’t sure what to pack because of the quickly transitioning weather? That was definitely this trip. When I packed it was bright and sunny in Omaha and barely cold at all. In Kansas City it was chilly, overcast and even a little rainy.

For this casual daytime look, I paired the Nicole dress with a sunny vintage sweater cape, swirly purple Missoni for Target tights and camel colored Leifsdottir flats. I didn’t initially plan on the wearing the tights, but I had to out of necessity since it was freezing!

This look turned out great for my day trip because I was able to wear the dress for both the daytime -when we went shopping and drank a million cups of coffee, and for dinner -I just threw on a dressier vintage beaded cardigan and heels and was good to go. In my previous post, I wore this dress with a petticoat, but this time I wore the dress alone and the skirt still had plenty of volume.

A little about our trip; we went to one of our favorite restaurants in Kansas City, the Blue Bird Bistro (lots of vegetarian/vegan options) and then ran into a Día de los Muertos themed exhibit around the corner from the restaurant. For anyone unfamiliar, November 2^nd is Día de los Muertos or Day of the Dead. You can read more about the history of this day here.

Nevertheless, I’m not sure exactly what this place was, as it was closed for the day but it seemed like some sort of cultural center. I loved all the traditional, multi-colored flags and had to sneak into their courtyard for a few photos. There was even a Día de los Muertos Steve Jobs shrine in the courtyard (not pictured, we thought it would be a little weird to pose by it).

All in all, this dress was great for traveling and kept me from stopping back at our hotel to re-do my entire look to go from day to night. Visit the shop at Princess Lasertron to read more about the Nicole dress!

Until next time,
Sarah of fashflood.com

P.S. Like this style? Read about another stop on our trip on my blog.

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emerald city: fash flood x lasertron

Posted on 10. Oct, 2011 by Princess Lasertron.

This post was written for me by my friend Sarah Lorsung Tvrdik, purveyor of style and beauty at her style blog Fash Flood. She’s truly a local fashion plate and a longtime inspiration to me since we first met in 2005 when our boyfriends (now husbands) were roommates! She introduced me to MAC cosmetics, my beloved hair dresser Rebecca, the worship of Miu Miu footwear and the show Mad Men. I owe her so much, and even more after she agreed to unleash her styling expertise on some of her favorite pieces from our 2011 dress collection. She first took home our Nicole dress in Emerald Green, which is beautiful on her. Remember that you can order each of our dresses in your own favorite color! Here is the first in a series of Fash Flood x Lasertron posts written by Sarah–The Emerald City!

Named after one of my favorite local models, the vivid, emerald green frock known as the “Nicole” dress is my pick for the first of many Fash Flood x Princess Lasertron posts to come. (Note of Bias: This *might* have a little something to do with being a redhead)

For this series, I’ll be demonstrating how to dress each piece ‘up’ for formal events and how to dress it ‘down’ for everyday use. This dress was the perfect choice to begin with because of its saturated hue (a HUGE fall trend) and fabric; being made in 100% cotton makes anything more versatile, and I was excited to find that you can even wash this dress at home–on gentle, of course.

I paired the Nicole dress with a few of my favorite vintage accessories (All of my vintage accessories are my “favorite”, btw) like this magenta satin sash from Coriander on Etsy, black and white hat and gloves, white cat eye shades and glittering Christian Louboutins (my wedding shoes, eek!).

I’m also wearing a crinoline made by Princess Lasertron underneath the skirt to add volume. And let me tell you, once you go crinoline, you can’t go back. I want to wear this sucker under every skirt I own. Such a great versatile item that I can’t believe I lived without.

Hair was kept simple in an off to the side braid, which seems to be a newish trend in the bridal world; favoring simplicity over the hard-headed up-do’s of the past. At my own wedding, a few of my bridesmaids chose braids or side ponytails which I loved.

To finish this look I mixed MAC’s ‘Girl About Town” with “Impassioned” lipsticks and added a little lime green shadow (MAC’s “Bitter”) and finished it off with a dramatic cat eye liner (Lancôme Art Liner in “Noir”) and Lancôme’s Doll Lashes mascara.

This look is perfect for any non-traditional bridesmaid, to wear to your own bridal shower or even to attend the formal wedding of a close friend or relative. Did I mention this dress has pockets? You don’t even need a clutch, just tuck your favorite lipstick in the pocket and dance your pretty little heart out.

Thanks again to Megan and the Princess Lasertron team for letting me try out this lovely dress. I’ll see all of you lovely readers next time, when I use this dress for a casual look. In the meantime, you can check out my blog at fashflood.com.

xo, Fash Flood

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it’s here! shop princess lasertron’s 2011 dress collection

Posted on 31. Aug, 2011 by Princess Lasertron.

Inspired by the notion of growing up to become the woman you always wanted to be, this year’s collection of wedding and party dresses are designed to give you confidence and make you feel beautiful on the most memorable days of your life. Whether you’re a bride or a bridesmaid, the birthday girl or on a first date, going to an art opening or getting a bouquet of flowers on the corner, I designed each piece in this collection to be the go-to dress in your arsenal when you just want to look your best. Plus, in machine-washable cotton, your dress is sure to remain a staple in your wardrobe for years.

our new dress website created by grain & mortar

We designed our signature silhouettes in bold, wearable colors to make it easy to look your best all day. For example, wear our Nicole dress to work with a cardigan and some Keds, and then pin your hair up, throw on a signature necklace, bright tights, and some heels to go out with your sweetheart that night.

Even your uber-traditional cousin won’t balk when you wear your favorite dress from our new collection in her wedding–just ask for it in silk taffeta! The best thing about buying from an independent designer is that you work directly with us as we create your dress, and we are more than happy to explore other fabric and color options to make each piece perfect for you.

Our new 2011 collection of wedding and party dresses is now available for purchase–check out our sweet new dress site by clicking the photo above. Our site was created by Grain & Mortar, Omaha’s newest design agency (founded at CAMP Coworking, no less!).

Thanks to G. Thompson Higgins, Bill Sitzmann, and Daniel Muller for the images on our splash page. Try dragging them around–the page is so cool and we will be able to add more photos over time too.

xo
meg

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backstage at the 2011 princess lasertron show

Posted on 30. Aug, 2011 by Princess Lasertron.

Thanks to Mike Machian for this beautifully made video. I had no idea he was even shooting video with his camera, and when he sent me this video mere hours after our show I was so surprised and impressed. I cried a little bit. This was such a great group of models and the audience reaction was amazing.

My favorite moment of the show was when our models burst into spontaneous dance backstage when our runway song began. You can’t ask for better, more authentic energy. We opened with Kreayshawn’s Gucci Gucci and closed the night with Southern Hospitality by Ludacris. Yeah girl I saw you throwin’ them bows.

xo
meg

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