Archive for 'in my journal'
Posted on 24. Apr, 2014 by Princess Lasertron.
I’m excited about some big news for us at Hello Holiday! We are finally at the point where we can support a $5 flat rate shipping policy + free returns and exchanges. We know from our surveys and feedback that this is the number one thing our customers wish for when we ask how we can improve, and it wasn’t really a feasible thing for our company to swing until now.
We also still have our policy of free shipping for orders over $100, and instant feedback from our customer service representatives for style advice or questions about how things fit. We also now have product reviews as well. If you’ve bought something from us, it’d be a great help if you left an honest review about the quality, fit, and experience.
Finally, look for a big announcement coming in the next week about our continued growth.
Be the e-retailer you wish to see in the world, etc.
Posted on 01. Apr, 2014 by Princess Lasertron.
This is a picture of my adorable home office in 2009. I was 22. I had just repainted it for my first major magazine feature in Where Women Create. I moved back and forth between my desk (which was really just a low shelf that I stood at) and my work table (a door over three kitchen carts). I had a 9” television that I played MTV on all day. I worked almost all night every night and woke up at noon or one when Dave came home from work for lunch.
I was remembering this original “goals” list I had that I looked at every day. “Sell 50 kits in 2009.” “Get on Martha.” “Submit book proposal.” “Website redesign.” “2010 (Omaha) Fashion Week.” I accomplished all of those except getting on Martha (though I did win the popular vote in her “Best of Etsy” contest) and submitting a book proposal. I had no idea where to begin on that one.
Fast forward to September 2011 where I was teaching classes at The Creative Connection Event, a crafting conference in St. Paul. I met Nicole McConville, an editor at Lark Craft, who came over to my table at a keynote talk, crouched down, and whispered “Have you ever thought about writing a book?”
Nicole had been a blog reader and she sought me out that day to make one of my biggest dreams come true–the chance to write a book about all of the projects and techniques I had developed and shared creating hundreds of flower bouquets each year for Princess Lasertron brides. From the original book pitch to the writing to the photography (thanks to Justin Limoges) to the drafts and the final printing, the trip took about 18 months but each step of the process just FLEW by. I’m a published author! I get to cross one more thing off the list.
Thanks so much to all of you–I know I don’t know everyone reading this, and I appreciate that you want to follow me and keep tabs on all of my endeavors. I appreciate that you comment. I love that you e-mail and tweet. I appreciate that you share. I appreciate those who bought my book! I love that I live in a world where I can build a business from OMAHA, NEBRASKA and reach the entire world with an online community that offers more support than I ever could have expected.
Cheers! Gotta make a list for 2014!
Posted on 19. Mar, 2014 by Princess Lasertron.
This blog post from Knock.Knocking. Design, the winner of a recent Hello Holiday contest, brought me to some heavy tears today. There’s something really real, and really extraordinary, about sisterhood in business. I was struck that Agnes mentioned my work with Princess Lasertron which was my first experience with business ownership. Reading that reminder of what I came from and see that the same people are still watching, still paying attention, and still advocating for me is incredibly touching and makes me feel less afraid. When I first connected with Agnes, I was just a woman embroidering felt in her spare bedroom. I was much more sure of myself. Now that I’m building a business that’s bigger, scarier, and harder (but with much more potential), I have more moments when I feel alone. Or floundering. I’m glad people like Agnes are still watching.
Our #tagyourbff contest we did with Hello Holiday was, at face value, a promotional exercise–we wanted our followers (not even necessarily our customers) to share pictures of themselves that they LOVED, that made them happy to post, and associate Hello Holiday with the memory for the rest of their networks. We saw every photo posted and read all the comments, we found tons of new amazing women to follow and engage with, and as a business marketing strategy it was super successful.
But what I’ve learned is that businesses grow through friendships. Individual accomplishments are built through friendships. Feeling trusted, understood, and valued is cultivated in friendships. And what people were sharing weren’t just contest entries, they were expressions of that happiness, the memories, the experiences that are only possible with best friends–our chosen families, the people we make these magical connections with to add so much value and richness to our lives. That was the best thing about the pictures. These photos capture more than friendship. It’s incredible to scroll through all of them and realize that’s what I’m looking at.