I opened a store. Here’s what it looks like.
November 28th, 2014
On November 25th, right before Thanksgiving, Sarah and I opened Hello Holiday’s first brick-and-mortar location. When we started Hello Holiday, we had no intention of opening a physical store, but one thing we are both good at is seeing opportunities when they arise and reacting to them quickly to take advantage of them. We had had some success with local pop-up shop events, and when a retail space came over in one of Omaha’s coolest neighborhoods, we knew we had to take it. We’re excited for the store because it’ll give us the space we need to grow. The front is the retail showroom, the back will be our offices when we finish construction, and our growing online fulfillment operations take place out of the full basement. With this space, we’ll also have the opportunity to carry more independent designers from all over the world and take more risks with designers that would be harder to sell online. When customers can feel the clothing, see the lining, feel the zipper, see how it looks on, they’re more likely to feel that emotional connection to these designers. It’s not just a connection to an object, to an item of clothing, but a connection to a maker–a designer–who may live thousands of miles away. It’s someone we believe in and support, and we’re exposing their work to hundreds of thousands of new supporters through our store–both online and now with this physical location.
We’ve been working on this for the last three months and problems kept popping up with the construction process, so we decided to wait until the last minute to announce it since it’s been such a roller coaster all along. We’re going to be open until December 31, then close in January for construction and buildout to complete the store. Then we’ll re-open a few weeks later.
We’re at 5008 Underwood Avenue in Omaha’s Dundee neighborhood (right around all the good restaurants)! We’re open Tuesday through Saturday from 11-7, Sundays 12-5, and closed Mondays. Sarah and I are both here, and you might also run into Hugo or Alice, and we’re having so much fun with it. I took these pictures right before we closed yesterday. It’s going to be fun rearranging everything and figuring out the best way to use the space.